I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.
THIS is PHOTO B, below.
It rather depends on the brief which might alter my decision. I go for A because it is cleaner. If the point of the flare in B was to add liveliness and happiness then it isn’t needed as those are present in A. If the point was to romanticise then I think it is over done. If there was some other point then I’ve missed it.
I like A better than B, however might prefer something that has the flare somewhere inbetween the two.
I lean towards A. The other picture is too overwhelming for me, I can’t actually focus on what’s happening.
If there’s going to be copy on it, then I’d say B. Without the copy, judging is as a photo, I’d say A.
It all depecnds on how you want to use the flare. It’s the perfect vehicle for some copy.
In my opinion, A is a technically better image. But, B may work “better” with the ad campaign. It’s sort of not a fair question.