I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.
THIS is PHOTO B, below.
I’m gonna go with B. It has a stronger emotional pull and a sense of mystery. I also think it gives the runner some power and energy. Overall, from an artistic and a marketing standpoint, I think B has a more solid signature.
Great work!
A win B
I assume it’s a sports wear company.
In which case I’d also say A as the product (the clothes) is clearer to the potential buying segment which I would assume they’d say is women runners.
I like photo [A] better……….. photo [B] looks like she is being chased by the smog-ghost.
‘A’ for sure. The runner seems too enveloped by the flair in ‘B’, drawing more attention to the center and away from the subject, although the cast shadow is more favorable.
The damaged bumper on the white car is somewhat distracting and the SUV perhaps too easily identifiable (is that a bad thing?).. Will the final image be cropped square?