
I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.

THIS is PHOTO B, below.












My daughter and I vote for A
I’d like to see “C”. Somewhere in the middle. A is not enough punch and B is overkill.
I assume that if it’s for a campaign of some sort there will be lettering involved. So my vote goes to B. From a design standpoint, A is way too busy for any type to attract the eye.
B is more focused and will lead the eye to the flare and then the runner.
Unless you’re going to load the centre up with copy, A is my choice.
B has too much cowbell, I mean, flare.
I like A. It’s about the runner, not the sun.