
I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.

THIS is PHOTO B, below.












I would go for A. The flare in B is a little too distracting and doesnt look real.
I love flare. A lot. But a more natural flare than what’s in B. Also, I know people are saying the cars and pole are distracting but it makes it more real. Sets it in the “urban” environment.
Photo B makes me feel like the girl is flying. No hard shadows as seen in photo A distract my attention from the girl and her legs shadows that makes me feel like I will fly with these pair of trainers
Photo A, of course. Too much flare on photo B.
If the campaign is selling a product, the clothes, then definitely A.
It the campaign is selling something simply via mood, then B has a lot of power.
If the client has a short and simple slogan (Say nike’s “Just do it” and the swoosh) the big glowy orb makes a perfect spot for it too.
Definitely a tough call, but for general use, I’d have to say A.
Hi chase, You say you took 1000 and A or B are the best I think you most listen to kevin chase.