I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.
THIS is PHOTO B, below.
Hi Chase,
I believe this shot was aimed at the runner. In this view, I think B is better.
The large flare in B, helps bring an emphasis on the runner. It kind of silences the row of cars in the left and also blurs out the background in a passive manner. Nevertheless I think it will make more sense if you could bring the runner in front of the flare with a slight merge by brushing it out.
I would gladly pick B as my desktop background.
Best
G
I think the company would choose A :-))) B is nice but maybe with less flare
The first question is what is the ad campaign for? Without knowing, it is hard to judge which image would be better.
If you need to pour a LOT of text into the image then B might be better because you could put the text into the lens flare. If it is going to be a relatively text free ad, where the image sells the idea, (although I’m not sure what that would be without some context), then A would be better.
So my answer is: it depends. 🙂
Definitively “A”! The women is smiling.
She is beautifull so why do you Wan’t to hide her by huge sun flare??
If only possible to have B overall with less flare and more flare than A! B good if product copy placed in centre of picture. A is the ‘safe’ choice.