
I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.

THIS is PHOTO B, below.












Definitely B if you are wanting to call attention to the runner. Both feet are showing. The flare knocks out the background calling focus on the runner. I like the shadow better also as well as the warmth.
Clearly A.
Although the lamppost is almost too important. But the runner shines and is beautifullly lit. The lamppost adds a sense of realism, of everyday reality, going for a run out your door.
The ominous white light in B is too dominant and overshines the main event – the jogger!
Everybody seems to have a problem with flare. I choose B because it is more interesting than A. A is nice and neat but B has more oomph.
A. Dont like the huge flare in B
A.
Why ?
A – clean crisp image, conveys urban environment, summer weather and the joy of running / excerising; something I can relate to and I get it quickly
B – good if sticky is my goal – makes my eye wander all around the periphery of the flare to see what might be missing in the light. Spend more time on this image but I’m looking for what I can’t see, not at what I can see.