
I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.

THIS is PHOTO B, below.










I vote A…
B. The flare makes it more abstract. Because it is more abstract, B is more about running than the runner. The shadow adds a strong counter point, if the client sells shoes, then it adds even more. The flare gives a place for the client to put some text.
A is better.
Too much flare on B so the pick is A.
A.
B. The runner looks pissed, and sunflares are cliche, especially after that horrible new Star Trek movie.