I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.
THIS is PHOTO B, below.
I would probably pick A between the two but to be honest they both have things that bother me a little. But what do I know….
I think I chose B… if it s a campaign picture it is about the mood of the picture coming through plus the flare in the middle gives you some nice space to put the slogan of the campaign in or the brands name… 🙂 Picture A is too distracting (the blown out sky – the cars – too many details – the high contrast)
thats my quick feedback…
I prefer A. Too much flare and the runner’s smile make the difference for me.
B, dont´t like that green colour in the middle of image A.
Without knowing the product or goal of this advertising campaign, making a choice is nearly impossible unless based on technical/creative merits. I’d pick B if the product was something amazing, a break-through, a smart idea. Kinda like the cartoon where someone has a great idea and this lightbulb is shown over his head. In that scenario, the flare is the main point and the runner serves to link the light to active lifestyle. Fiat lux!