I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.
THIS is PHOTO B, below.
Two great pics.
But in B is the flare a little over the top. Love the idea though
but A is the best for me !
I prefer B in that I find it creates more story – the viewer almost feels they’re on a warm morning street. However I would have chosen A for advertising purposes. It shows the apparel more cleanly and her facial expression is more open and happy making me feel like it’s actually enjoyable to be out jogging at sunrise.
A. I don’t like the gigantic flare in picture B.
This is an easy choice for me. I choose B.
This is an advertising photo. It is meant to draw the viewer in through emotion. “A” is a nice image but does not draw me in. To make the case for “B,” how many runners can FEEL like they are in the image with the bright sun low on the horizon. I know when I ran it was usually early in the morning or later in the day. I can almost feel the sun in my eyes or on my back. Or if passing another runner, seeing this exact image. The difference here is perspective, don’t look at this image as a photographer, look at it as a runner.
Steve
I dig A for the reason that the model’s face and expression seem more affecting and would probably be more effective for an ad.