
I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.

THIS is PHOTO B, below.












If it hasn’t been already, might I suggest a third option, right in the middle of each image. Little more flare than A, and a touch less than B
I think it depends on what the designer has on mind.
A) is a beauty
B) but B gives me a lot of joyful play.
It depends on the intended use. In isolation, I think A is the better image because the flare in B is way too distracting and over-powers everything else in it. However, if there is going to be a bit of text over the image the flare in B will make it much more readable than it would be in A (while making adding an extra partially translucent background to the text unnecessary).
P.S. A note to those responsible for this site: Having to scroll past 1200+ comments on my iPad in order to write this comment was mildly annoying 😉
Not knowing the context the client wants to use the photos for makes it a difficult decision. However, I prefer B because although the runner looks tired, she also looks determined to keep moving – even with the flare. In A she looks like she’s out for an uneventful morning run…
I’m curious if there is a way to tone the flare down. I also feel it’s overpowering but it would be interesting to see if there was an option C where you split the difference between the two photos.