I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.
THIS is PHOTO B, below.
A is better. In the A picture the runner is the subject. In the B picture the solar flare is the picture. Not amused with the over use of solar flare or glare at all.
Photo A, because from a marketing perspective you need to be able to see the product you’re selling. In photo A, my eye goes to the model, I look at her clothes, I look at her shoes. I think if I went jogging I wish I’d look that fresh and fit, I should buy her outfit so that I do. In photo B, my eye goes to the lens flare first, then to the models face which looks less happy more caught mid-jog.
B was used. Look at all that real estate for text! Look forward to seeing the final product.
A
A is my favorite, but if I were looking to insert copy or text over the image, I might prefer the blank surface that that flare provides… 🙂