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Chase Jarvis Chase Jarvis
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Audio is the New Video.

Ok: so this video by W+K for Nike is certainly cool. For one, it’s soccer. For two, it’s Andres Iniesta from FC Barcelona. For three, it was shot with a 6-video-camera 360-spherical rig, introduced by director Scott Lyon.

But the thing that impressed me the most is actually the sound. Put some headphones on if you can… They nailed the audio. I’ve learned that was recorded bi-aurally… a system I’m told where the audio capture source is picked up and moved to multiple locations during filming, and then elements are mixed together in studio after the shoot. I don’t know much about this system, but if there are any audiophiles out there – do share with us.

Audio has always been a huge factor for big studio productions, but more and more it’s becoming recognized by the new generation of filmmakers (HdDSLR people mostly…) as a means to set apart their productions. Music, scoring, voice over, on location… so many opportunities to succeed–and to blow it.

Regardless this audio is dope. Audio is the new video. Audio is the new black.

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48 replies on:
Audio is the New Video.

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  1. rhett elliot says:
    February 2, 2011 at 11:42 am

    http://www.neumann.com/?lang=en&id=current_microphones&cid=ku100_description

    likely what they used for the recording… it is THE standard for binaural capture.

    the “dummy” head is necessary to block certain frequencies we would normally experience “in our own heads”

    🙂 i’m glad to see a video/photogographer actually paying ATTENTION to the audio!!! as it is sometimes an after thought for some!

    Keep spreadin’ the audio love!

  2. Pingback: Tweets that mention Audio is the New Video | Chase Jarvis Blog -- Topsy.com
  3. michael says:
    February 2, 2011 at 11:29 am

    That was INTENSE! Thanks for sharing!

  4. Kim says:
    February 2, 2011 at 11:25 am

    Google ‘virtual barbershop’ if you want to geek out some more on bi-aural recording. There’s an app called Papa Sangre that also uses bi-aural recording. It’s recorded with 2 microphones on either side-left and right (to simulate a human head and both ears). When you play it back your brain merges the sound, but you can also distinguish which parts are on left and right. Another term is called 3D sound.

  5. David Dvir says:
    February 2, 2011 at 11:24 am

    You’re right on there. Sound is basically half of what we take in with these videos so it’s really important. From what I know, biaurally (sp?) simply means the audio is recorded much like us humans hear. Rather than have 1 mic pick up audio, they use 2. They don’t just overlap them either, they’re placed and synced so that the audio hits one JUST before the other if the target is off to one side. So just like humans can tell if something’s coming from the left or right, using that delay so does this system.

    Some people would argue that the sound is obviously louder from whatever direction, which is true a lot of the time. but thing about a blaring siren or something, we still always somehow know where it’s coming from.

    The sound ini this is pretty sweet – i wonder if we’ll be seeing a lot more of this system…

    Dave

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