Ok: so this video by W+K for Nike is certainly cool. For one, it’s soccer. For two, it’s Andres Iniesta from FC Barcelona. For three, it was shot with a 6-video-camera 360-spherical rig, introduced by director Scott Lyon.
But the thing that impressed me the most is actually the sound. Put some headphones on if you can… They nailed the audio. I’ve learned that was recorded bi-aurally… a system I’m told where the audio capture source is picked up and moved to multiple locations during filming, and then elements are mixed together in studio after the shoot. I don’t know much about this system, but if there are any audiophiles out there – do share with us.
Audio has always been a huge factor for big studio productions, but more and more it’s becoming recognized by the new generation of filmmakers (HdDSLR people mostly…) as a means to set apart their productions. Music, scoring, voice over, on location… so many opportunities to succeed–and to blow it.
Regardless this audio is dope. Audio is the new video. Audio is the new black.
Nice stuff. If you want to check out some very cool binaural recordings, go to Bowers & Wilkins’ Society of Sound label for their Accidental Powercut recordings:
http://www.bowers-wilkins.com/Society_of_Sound/Society_of_Sound/Music/sos-binaural-recordings.html
Spooky stuff.
I’ve worked on some low/no budget independent films, and the sound is always the last thing on the list of what to devote time and energy to getting right. And the thing is, everyone knows it’s important, but everyone involved except the sound person (if there even is one) is maybe so visual, they (okay, “we”–I include myself) don’t really grasp it since we can’t see it. If the sound sucks, the film sucks though, so it pays to get it right, or at least better.
So right on, Chase, for helping elevate the status of audio.
“Audio is the new black” 😀
painful to watch, i am a huge madrid fan…. but the audio is definetely dope. HALA MADRID!
A very cool vid! The audio is great indeed 🙂
Thanks for sharing