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Chase Jarvis Chase Jarvis
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Audio is the New Video.

Ok: so this video by W+K for Nike is certainly cool. For one, it’s soccer. For two, it’s Andres Iniesta from FC Barcelona. For three, it was shot with a 6-video-camera 360-spherical rig, introduced by director Scott Lyon.

But the thing that impressed me the most is actually the sound. Put some headphones on if you can… They nailed the audio. I’ve learned that was recorded bi-aurally… a system I’m told where the audio capture source is picked up and moved to multiple locations during filming, and then elements are mixed together in studio after the shoot. I don’t know much about this system, but if there are any audiophiles out there – do share with us.

Audio has always been a huge factor for big studio productions, but more and more it’s becoming recognized by the new generation of filmmakers (HdDSLR people mostly…) as a means to set apart their productions. Music, scoring, voice over, on location… so many opportunities to succeed–and to blow it.

Regardless this audio is dope. Audio is the new video. Audio is the new black.

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48 replies on:
Audio is the New Video.

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  1. Elina Kasel says:
    December 23, 2012 at 4:03 am

    Brillian info and right to the point. I don’t know if this is truly the best place to ask but do you guys have any thoughts on where to hire some professional writers? Thx 🙂

  2. Craig says:
    March 22, 2012 at 7:31 pm

    That’s fantastic!!

    I love the link to the ‘dummy head’, and wonder if it would be possible to mount that on a hot-shoe?? 😉

  3. Travis says:
    March 8, 2012 at 1:58 am

    hi,

    Great info here. Check out http://www.carstereoamplifiers.org for great deals to be have on audio/video system. Check out okay. I’ve bought a few there.

  4. fapping says:
    February 22, 2012 at 11:13 pm

    Well written article. That you are a very persuasive writer. I can see this in your write-up.

  5. Stuart H says:
    February 4, 2011 at 2:04 pm

    Binaural… didn’t catch on in previous decades because proper reproduction, as some commenters have noticed, require headphones for the full experience. The effect is there but very subtle on speakers.

    The Neumann KU100 Dummy Head mic is wonderful but very expensive. My college had one that got named Dr. Nomar. Still in production.

    A more modern take on binaural and multichannel audio recording is the Holophone series of mics –
    http://www.holophone.com/products
    They make large ones and small ones that can be camera mounted. The tech details are pretty amazing, you can record Dolby-encoded 5.1 onto stereo tracks in your camera!

    Video without audio is surveillance. “lol”

    Thanks for the inspiration in all that you do, Chase and Crew!

    Stuart

    1. Will says:
      February 4, 2011 at 9:35 pm

      It’s just stereo, folks! Well…not JUST stereo, but still, binaural recording is nothing earth shattering and new. As stated by an earlier post, it’s best experienced with headphones as this places the playback closest to the configuration by which the microphones picked it up in the first place.

      Binaural is one of many stereo mic’ing techniques (XY, ORTF, Spaced Pairs A-B, M-S, Blumlein). Each has it’s own characteristics based on the angle, spacing, and pick up pattern of the microphones.

      1. Mike says:
        February 5, 2011 at 12:41 am

        Again, good to see a post with emphasis on audio. It really is key to good film making.

        Just to clarify, binaural, whilst it uses 2 mice like all the other stereo techniques mentioned, has 1 key difference. Whilst there is a slight (we’re talking a few ms here) delay due to the mics being placed slightly apart like our ears, our brains also interpret the frequency difference that the masking of our head creates. A sound coming from the left will arrive later at the right ear, but as the head is in the way, will also be missing some of the high frequency content.

        For example, using this technique, recording through a dummy head (and listening through headphones) it’s possible to tell if a sound is in front, or behind, even though it may have the same distance difference between the left and right ear. The masking of our ears in this case removes a small amount of high frequencies (around 7kHz). Check out the barbershop audio mentioned in a previous comment on headphones!

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