Deconstructing the work of others has been–and continues to be–one of the most influential things in my technical development as an artist. I’ll always bring my own vision, but I’m constantly asking myself, how in the hell was this, that, or the other photo made?
That said, we’ve dug into this before on a similar post that proved to be quite popular and–according to feedback–fun and helpful. As such, I’m interested to hear how YOU think I created the above LuluLemon Athletica advertising image. Was it in studio? Location? Composited? What was the lighting? The circumstances? The camera settings? The equipment used? Tricks?
I’ll reveal the details in a followup post. The person who gets the closest to describing the actual means of my creating it gets a signed book, a high five, or something interesting. G’head and let ‘er rip, love to hear your thoughts. Please don’t be shy… […click the ‘continue reading’ link below] —
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Here we go,
Looks like your on location at my old high school gym.
Looks like one large diffused source above the model. Light number two seems to be a kicker low and to camera left reflecting a bit on the chairs in the back. Number three could be a small softbox a tiny bit above and to camera right also reflected in the chairs.
Background seems to be all ambient, but the basketball goal is throwing me a little. Usually gymnasium lights would produce multiple shadows and I only see one. Strange.
The archway shadow in the back also looks a little odd. Almost like it's a slightly different shape than the door, and seems to continue onto the wall to the right of the door. Could the be made with a flash and shaped flag?
The reflection closest to the camera right appears to be flagged. Can't tell if that is a scratch on the floor or a light stand.
The lens looks like about a 70mm f4-ish setup back about 10-15ft a little under the models eye level.
Thanks for the lesson,
–zik
Location shot, composed.
Lighting: One big softbox in the top right of the photo looking down, pretty close to the subject. A smaller softbox to the right, but much lower and has much less power to create some fill light. the top light comes from the ceiling lights in the gym.
Equipment: Using a D3 pretty close to the ground with a focal length of approx 24mm or 35mm.
Settings: f5.6, ISO about 800 and a fairly fast shutter speed of about 1/400 – 1/500 of a second.
Tricks: Use motor driving to get a sequence of movement, then pick the best shot.
A large soft-box from above, with either a reflector or additional soft-box of to the viewers left. Also two fill lights. Could possibly be using strobes. It also seems you were using a relatively low shutter speed and not so impressive glass, like a 24-70 at f8.
I think these are two separate shots and blended together in photoshop,even though its really hard to tell since the work that has been done to this is really awesome…
The place was shot without flashes or anything, using 35mm @3.5-5.0, ISO from 800-1600
the Yoga guy was shot using two strobes, one on the right above the guys legs and the other one on the left above the shoulder…i think u used a 24-70 on this shot @ f8-11, ISO 100…
that's all i can say right now since i cant zoom in on the shot and take a better look lol…after all this is a great shot, I really enjoy your work…Just keep up the good work 😀