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How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

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Have you seen the recent viral ad from Levi’s of a guy walking across America wearing Levi jeans? Pretty simple, but pretty cool. [Maybe the walking thing was inspired by this similar concept in Toronto?]

Anyway, this video here shows us how they pulled it off using just one camera, a tripod, 14 days, a few thousand photos, a few thousand miles, a protractor, a string, and a bit of math. Sign me up.

Their final piece is after the jump – well worth the watch. Click ‘continue reading’ below

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46 replies on:
How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

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  1. john hildebrand says:
    August 3, 2010 at 9:48 am

    thats pretty sick nice work. maybe I should mess around and give it a try

  2. Giovanni Ferlito says:
    August 2, 2010 at 1:35 pm

    Really interesting! If you like time lapses check out these guys @ http://timescapes.org/ !
    The kings of time lapses!

  3. Chris says:
    August 2, 2010 at 10:12 am

    I’m not sure what all the hype is about…I think the concept is interesting and the hard work that was put into it is great but the actual execution is not that great – the guy walks oddly and stiff which is accentuated by the stop motion…I think it could have been done much better with a different model and different edit.

    1. DAnie Nel says:
      August 4, 2010 at 6:56 am

      I think the stiff/stop motion action is the idea. Otherwise one could simply do video.

  4. jay says:
    August 1, 2010 at 10:38 am

    awesome!! thanks for sharing.

  5. Alejandro says:
    July 31, 2010 at 7:58 am

    Brillant job! Excellent! Totally inspiring! Thanks

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