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How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

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Have you seen the recent viral ad from Levi’s of a guy walking across America wearing Levi jeans? Pretty simple, but pretty cool. [Maybe the walking thing was inspired by this similar concept in Toronto?]

Anyway, this video here shows us how they pulled it off using just one camera, a tripod, 14 days, a few thousand photos, a few thousand miles, a protractor, a string, and a bit of math. Sign me up.

Their final piece is after the jump – well worth the watch. Click ‘continue reading’ below

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46 replies on:
How to Shoot a Fancy Stop-Motion Commercial on the Cheap (-ish)

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  1. Cat Fence says:
    February 20, 2012 at 6:51 am

    Just wanna remark on few general items, The site style is perfect, the subject matter is rattling great

  2. men's underwear size chart says:
    January 7, 2012 at 11:25 pm

    Your own invaluable tutorial indicates a fantastic deal to me and in addition to my office workers. Thank you from everyone of us.

  3. Ron Dawson says:
    August 21, 2010 at 7:08 pm

    Great vid. Man, I hope they got paid a lot of $$$ for that.

    On a side note: the debate on the YouTube page of the viral video (http://www.youtube.com/watch?v=lzRKEv6cHuk) about the use of the word “America” in the title is a very interesting take on culture differences and how the different meanings of just ONE word across borders can cause a full on flame war. Very intriguing.

  4. Jim says:
    August 18, 2010 at 2:22 pm

    This is so cool… for so many reasons. It just really speaks to me from both the traveling perspective, and the photography perspective. I would have LOVED to do a project like this.

  5. Dominic Goodchild says:
    August 16, 2010 at 1:24 am

    Absolutely amazing think it’s ingenious and also being able to drive across america so luckey.. 🙂

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