This new TV spot from Weiden & Kennedy for Southern Comfort is turning some heads. It debuted a few days ago on TV and has been bouncing around the internet making people smile since. If you’re a filmmaker or a photographer and this doesn’t make you want to create something original – I don’t know what will.
Ad Age Reports:
Neal Arthur, managing director at Wieden & Kennedy, contrasted the spot with other liquor ads that he said create “contrived images of the consumer.”
The “consumer that we were talking to [is] really just looking for the confidence and the appreciation for being as you are,” he said. “We very intentionally tried to create work that isn’t ‘trying’ and doesn’t feel like it is contrived in any way.”
Brilliant Ad all these folks saying coulda, shoulda got to the point earlier RUBBISH! The only things a truly good AD needs are catchy music people are gonna wanna listen to again this has it, a catchy scene where we could all imagine ourselves and a brand in there somewhere job done! And the fact I know of atleast four forums talking about this AD speaks for its self really in fact I fancy a southern comfort!!!!!!!
It says to me, “Southern comfort drinkers, are like this”, as a result, I have stopped drinking “Southern comfort”. I now drink like the people portrayed in TV Ads that are in nightclubs and having fun,
I think it’s supercool, favourite advert this year by a country mile. I wanna be that guy in 20 years.
Speaks to me, I can’t relate to young pretty people in clubs any more so most spirit adverts just put me off, but I get this, good work W&K 🙂
this is what I’m talking about:
http://www.youtube.com/watch?v=pQ6u9zHnvXk
It has _no_ resemblance too that Brosnan scene other swim trunks and an alsoholic beverage.
“Hooded Claw” you’ll understand this ad when you get older.
you lot are useless!! it’s a rip off of Matador… its from the scene where Pierce Brosnan steams thru a hotel lobby wearing only his trunks and boots holding a can of beer, steps into a pool and rips it open and takes a long swig… still funny tho
So tru iv been thinking that for a while.