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Chase Jarvis Chase Jarvis
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Olympus is Talking Shit About Your Camera Phone

Image by Mark Matthews @markmimage

Seems that a new guerrilla campaign by Olympus in Australia is talking shit about the “rubbish” photos from your camera phone.

“If you’re camera also sends text messages, that will explain why your photos are rubbish.”

Plaques in select Aussie cities bearing the above slogan have been pasted to the street and other urban environs, with the url GetARealCamera.com linking to Olympus. Personally, the message bugs me, but it’s pretty damn clever — made me look twice and type in the url. …

[thx @MarkMImage for the tip & sending in that image!]

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140 replies on:
Olympus is Talking Shit About Your Camera Phone

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  1. Bon says:
    August 18, 2014 at 7:45 am

    Great post. Thanks for your thoughts!

  2. concurso web says:
    June 26, 2014 at 5:28 am

    I have been on vacation for ove 2 weeks, the blog is doing wonderfully since I’ve been gone. Great Job to everybody.

  3. Steven says:
    May 22, 2012 at 10:16 am

    Regardless of whether their right or wrong about it a couple things still ring true….(1.)so far the cameras dont’ take as good of pictures, and it’s silly for people to think they are a photographer cause they take pictures with their iphone, JUST as silly as someone running around with a D7000 thinking their a photographer. Your not “something” (photographer, runner, racecar driver) cause you’ve done it a couple times. (2.) Someone with an iphone is not going to get the phone call that pays. They don’t get called in for weddings, commercial shoots, model shots, nothing. You only get the call if your good AND you have a good camera.

  4. Jack Oxenbury says:
    February 20, 2012 at 10:14 am

    It is not about how expensive your tools are. It is about how valuable you make them.

  5. David G. says:
    February 14, 2012 at 4:43 pm

    Isn’t that how it seems to go? Would sure be nice to see ‘trash the other guy’ stuff done away with!

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