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Chase Jarvis Chase Jarvis
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  • Book

Photography Vs. The Photography Industry

The photography industry is really focused on the ‘industry’ part and not so much on the ‘photography’ part. This is the greatest moment in the history of photography if your dream is to distribute as much photography as possible to as many people as possible, or if your goal is to make it as easy as possible to become seen as a photographer. There’s never been a time like this before.

So if your focus is on photography, it’s great. If your focus is on the industry part and the royalties, the lawyers, the magazine features and the print campaigns, it’s horrible. The shift that is happening right now is that the people who insist on keeping the world as it was are going to get more and more frustrated until they lose their jobs. People who want to invent a whole new set of rules, a new paradigm, can’t believe their good fortune and how lucky they are that the people in the industry aren’t noticing an opportunity… [click the ‘continue reading’ link below…] —

The above is an excerpt from an interview that information-age guru, Seth Godin, gave about the music industry, only I’ve hacked it. (Seth don’t sue me.) For purposes of illustration, I’ve simply replaced each occurrence of the word ‘music’ from his statement with the word ‘photography’, along with a couple contextual tweaks.

I’m guessing there’s no lack of opinions on the results of my edit, but I could be wrong…

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17 replies on:
Photography Vs. The Photography Industry

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  1. Rivero says:
    October 19, 2014 at 11:58 am

    I truly have found out something from this blog post, your website it’s really fascinating and catchy. You have gained a life time website visitor with this post only!

  2. top10blog says:
    January 26, 2014 at 1:16 am

    Excellent list guys, great job.

  3. noah says:
    December 27, 2012 at 12:18 am

    this blog is very informative for me….its a great work from ur side….thanks and congrats…
    Management Consultancy in Pakistan

    Trade with Pakistan

    Industry Pakistan

  4. Tiara Macclellan says:
    December 22, 2012 at 7:54 pm

    Just wanted to say very thanks for this. So, sleep came easily.

  5. André Sousa says:
    March 11, 2009 at 4:35 pm

    My comment was addressed to the anonymous person that wrote at 8.13 an not to the one that wrote 1minute before me. unfortunately, I can’t read one’s comment and respond to it in less than a minute. life would be so much easier if I could… signing your comments would help, both for avoiding mistakes like these, and claiming responsability for your words.

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