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Chase Jarvis Chase Jarvis
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Recent Work: REI Snowboard Commercials

Hey yall. Wanted to share some recent work I did for the awesome outdoor company, REI. Above and below are two videos in a series of 5 that I created for their online holiday campaign. Commercials ran in lots of places… Both vids in this post were shot in the lovely town of Telluride, Colorado last spring. And Both feature a friend of mine, Marni Yamada. She’s a dual sport (snowboard and ski) X-Games veteran athlete, a ripper, and an all-around great person.

Love to get your thoughts on either or both. And we’ll do our best to answer questions in the comments below.

The rail slide above was shot entirely on the RED One camera. The halfpipe sequence below was shot on the RED for the slo-mo stuff (120 fps) and the lo-fi handheld “followcam” look from within the pipe was captured with the Nikon D3s (B&H link for product details…).

Credits, links after the jump

Athlete: Marni Yamada
Director: Chase Jarvis
Client: REI
On the cameras: Chris Bell, Scott Rinckenberger, Erik Hecht
On the edit: Erik Hecht
Music: Mad Rad in the halfpipe. Cameron Patterson on the rail slide.

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81 replies on:
Recent Work: REI Snowboard Commercials

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  1. Paul says:
    February 8, 2011 at 10:24 am

    love how they make you feel like its a home movie that I could shoot with my buddies. Thats not a statement on the quality of the production just the feeling. It draws me in and engages me in a way most “super hot” pro boarder shots just do not.

    The rail slide one, I can relate the prep waiting to go then making it happen, or usually not in my case. anyway nice work.

  2. Matt Timmons says:
    February 8, 2011 at 10:16 am

    I Like the editing in the first one- clean and smooth. Plus I really like the tag lines and the way the frame freezes mid action to get the tag line in. Mainly good storyboarding and shot sequencing, but the editing takes the prize.

    The second is a different feel of course, and if I had to reach for anything to critique, I think all it needed was a steady cam holder on the follow cam and maybe another camera or two at the top of the vert to edit together multiple angles from one piece of action. I’m fan of the smoother stuff and not the handheld vibration. These are a couple of well done commercials. Cheers-

  3. Dejan says:
    February 8, 2011 at 10:14 am

    Hehehe, who’s that in the reflection of her glasses. 😀

    Anyway. Awesome work. What was the timing of it (how long did it take to make it)?

    The slow motion is amazing.

    Another question, as you being a director. How much planning do you do in advance? In terms of what sequences/shots are you planning to do? Is it very micro-managed or you leave some things open and see as it goes?

  4. Chris says:
    February 8, 2011 at 10:12 am

    I’m digging the slow mo. Too bad they’re so short. The kids are great.

  5. Danny says:
    February 8, 2011 at 10:11 am

    Yes sir! I want one!

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