Hey yall. Wanted to share some recent work I did for the awesome outdoor company, REI. Above and below are two videos in a series of 5 that I created for their online holiday campaign. Commercials ran in lots of places… Both vids in this post were shot in the lovely town of Telluride, Colorado last spring. And Both feature a friend of mine, Marni Yamada. She’s a dual sport (snowboard and ski) X-Games veteran athlete, a ripper, and an all-around great person.
Love to get your thoughts on either or both. And we’ll do our best to answer questions in the comments below.
The rail slide above was shot entirely on the RED One camera. The halfpipe sequence below was shot on the RED for the slo-mo stuff (120 fps) and the lo-fi handheld “followcam” look from within the pipe was captured with the Nikon D3s (B&H link for product details…).
Credits, links after the jump
Athlete: Marni Yamada
Director: Chase Jarvis
Client: REI
On the cameras: Chris Bell, Scott Rinckenberger, Erik Hecht
On the edit: Erik Hecht
Music: Mad Rad in the halfpipe. Cameron Patterson on the rail slide.
As always everything looks awesome.
They need a logo on the bottom of the boards 😉
Or at least in the corner of the screen throughout.
Red footage was crisp and lush …
D3s was really shakey (not so good). Looked more like home video than advertising, but perhaps that’s the feel they want?
Still, as long as the client’s happy 🙂
C.
It interesting how people can have different take on both of them. I’m joining @Matt Timmons on his take about the second vid. It needs that little extra smoothness. For me its to home video thought that does not say anything bad about the great work that went into it. Probably it was that bit that you chose to do this way. Two really different styles with the same type of message.
I thought the first spot was great. Well edited and song selection was perfect. The only thing I didn’t like was the close up shot of her jumping on the rail.
For the second one… right off the bat the lens flare in the follow cam bugged me. It’s really distracting. Also it was all really repetitive. From her doing the same tricks the whole time to the edit in and out from the slow motion shot to follow cam. Her mixing up the tricks and throwing a spin could of made it more interesting to me. Maybe it’s my snowboard background.
Rail slide one is awesome. So tactile with that RED resolution. In my mind, I actually heard the board scraping down the rail. Which is interesting. My brain filled in some audio? Since audio is the new black, that’s maybe worth exploring.