The way creative professionals use AI is undergoing a seismic shift. For the past couple of years, the process has been linear and a bit like pulling a slot machine lever. You’d type a prompt into a chat box like Midjourney, get an image, and if it wasn’t quite right, you’d pull the lever again, hoping for a better random seed. This workflow is fine for ideation, but for complex, professional projects that demand consistency... read more ›
Nov
20
Nov
20
The way creative professionals use AI is undergoing a fundamental shift. The first wave of generative tools, dominated by simple text-prompt-to-image outputs, was a novelty. It was the equivalent of a slot machine; you’d drop in a prompt, pull the lever, and hope for a jackpot. But for serious, professional-grade work, that model is broken. It lacks the control, iteration, and precision required to deliver on a client’s vision or maintain brand consistency. The "black... read more ›










