Jun 26

Bio of a Commercial Shoot: 9 Days in 4.5 Minutes

Last year during our winter photo/video campaign for REI, Chase asked me to shoot a few behind the scenes stills every day to contribute to his Diary of a Shoot blog series. The following is what he got in return. This is what happens when you ask the video guy to shoot stills. Too fast for you? Take spin through Chase's blog series for the daily play by play of the shoot. It's... read more ›
Dec 21

chasejarvis RAW: Flying High In Telluride [BTS Video on REI Commercial]

Last week when I posted the broadcast commercial for REI that I recently directed, I promised a behind-the-scenes vid. So here 'tis -- the focus here on the epic aerial shots we nailed using a remote-operated RC helicopter flying an onboard camera, curtesy of our friends at FreeFly Cinema. Hope you dig it. Also--since a lot of y'all have been asking via social channels--I figured I'd give a second-by-second, shot-by-shot breakdown of the... read more ›
Dec 15

New Work: REI Ski & Snowboard 30-Second Spot

VERY stoked to finally share some of my latest commercial director work that's playing all over your TV's here in the USA. It's the new 30 second broadcast TV spot for that great outdoor brand, REI. Remember all these posts back in March, chronicling the day by day shooting of a video-and-print campaign-all-in-one shoot?...working through some curveball weather challenges? Well, this spot here is one of the fruits of that labor. As you... read more ›
Mar 28

Diary of a Shoot, Day 9 – That’s a Wrap!

Up at 4am. Walk out onto my deck in the cold dark air and look up. Stars. It's on. We're gonna get this. 5am call time rallies the cast and crew. We're wheels up at 6am. Convoy of 6 SUVs heading to meet the snowcat for a lift to the top of Telluride Resort with all our gear.... read more ›
Mar 27

Diary of a Shoot, Day 8 – Shut Down Again, Extend the Shoot

When I say shut down. I mean. Shut. Down. Another day of zero pictures, zero footage. We have a few crucial shots to get in the can before we can leave. I'm talking 'must have'...so we're not messing around anymore. It's do or die, but today it just wasn't happening. The beauty of shooting in a studio is that... read more ›
Mar 26

Diary of a Shoot, Day 7 — Rollercoaster Ride

From cloud 9 to the basement. Yesterday's epic adventure whipped a 180 again today... If yesterday was chocolate cake, today was chopped liver. Reason being, we were completely shut out. Blanked. Skunked. As in zero photos, zero video footy. Didn't even get the camera outta the bag. Mother nature can giveth, but she can also... read more ›
Mar 25

Diary of a Shoot, Day 6 — Doesn’t Get Much Better Than This

I've been doing this stuff for a good chunk of my life - the only career I've ever had. And so when I'm talking about the quality of a day--the light, the crew, the shots, the vibe--I've got a fair bit to compare it to. Thousands of days on set. That said, today ranks pretty high on my list of epic days.... read more ›
Mar 24

Diary of a Shoot, Day 5 — Epic Turn for the Better

Hallelujah, what a turn of fate. Awoke this morning at 6:30am to a sky chock-full of gently falling flakes and 6 inches of fresh snow on the ground and trees. What earlier this week looked like a burned out ski town in late May, now looks like mid February again. Mother nature has hit the full... read more ›
Mar 23

Diary of a Shoot, Day 4 — Weather Is An Issue

It's now day 4 of this project. But it's the first shooting day. And shooting day 1 of any campaign, film, or project is always full of excitement, anticipation, butterflies. Doesn’t matter if you’ve done it 1000 times or only 10. Our shoot day 1 had another rather friendly call time of 8am. Breakfast... read more ›
Mar 22

Diary of a Shoot, Day 3 — The Devil is in the Details

This morning's work work was fun and not too hardcore. An 8am call time & roll out. We scouted our remaining locations for shot details--all of them are reasonably close to where we are staying. We're now comparing all our locations to creative briefs and earlier notes/findings on specific locations. Much of the work today is referred to as "tech scouting". That's a more... read more ›