
I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.

THIS is PHOTO B, below.













I would choose B. I chose purely by how the pic made me feel.
Photo A has my vote.
Photo B, for a moment, caught my attention because of the light besides the runner. Though the light may add a certain inspiring essence to the photo, it has also in a certain way remove the beauty of the photo.
A is better – great “hair” backlight,, the product is visible
B – flare is too much for me, but great for agency, magazines – they can put the graphic, text inside the flare:-)
It depends entirely on the message you want to convey. Both images tell a story and can stand on their own merit. Hard to choose which image is the better one when we don’t know what it’s to be used for.
Here’s what I see when I look at these two images: Image A gives the feeling of being strong, focused, and determined on their current path. While image B lends itself to bursting forth from an idea and being propelled into the new.
Both are great images. But what does the client want to say? What message do they want to convey?
I prefer B . It is a campaign photo , B show not only the movement but the flare , the magic and its moment . B is my personal favorite.