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Chase Jarvis Chase Jarvis
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Which Photo is Better: A or B?

Runner.jpg

I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.

I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?

Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.

This is PHOTO A, below.

 

Runner A

THIS is PHOTO B, below.

 

Runner B

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1,351 replies on:
Which Photo is Better: A or B?

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  1. vidya putra says:
    July 27, 2014 at 11:02 am

    A. she look happy

  2. Cody a says:
    July 27, 2014 at 11:00 am

    Shit there are a lot of comments. The fact that b was even shown makes me think it was chosen. A is very clean and very ad ready. B seems more experimental and seems it could be used but just depends on the context of the ad. If they wanted to put text in the radiation blast then it’s B all the way. Both have cool factor and just depends on what the AD needed

  3. Vin says:
    July 27, 2014 at 10:53 am

    No simple answer here….

    I like the smile she sports in the A, however if the flare were a bit to the left of the frame it would proverbially seem like she light at the end of the tunnel and she is through it … and if the smile in (A) were layer masked onto the image, it would seem like she is out of the woods and happy about it…

    Just my two cents 🙂

  4. Mike Kang says:
    July 27, 2014 at 10:49 am

    B – because of a practical reason. It would be easy to integrate copy into the ad right over the flare. 🙂

  5. Mike says:
    July 27, 2014 at 10:45 am

    This was originally posted 4 years ago, how do we find out which one was used?

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