
I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.

THIS is PHOTO B, below.












I prefer A, because the model in photo A the model is engaging the camera and she looks like she is having fun. The B photo her expression is a little different, not quite as engaging. I do like the lens flare in B, although a bit to much flare.
I was leaning toward B, simply because it leaves the runner more anonymous and therefore the viewer can put her/himself into the scene. However, the more I looked at it, the more the flare was irritating.
I have to vote for A.
I like both of them, maybe the flare on the second one is a bit too much but bottom line is, it depends on what you are trying to portray to the client and customers and do they get the message.
Just my two cents here, but from a purely image standpoint, I think photo A is the better of the two images. The rim light produced by the sunlight is captured amazingly well. That being said, photo B is the more “experimental” of the two images. Some would say that the lens flare look is over done nowadays, but I still like the look. The nice thing about photo B is that lens flare is taken to the extreme. For a magazine ad layout it really strikes the subject as they open to that page and keeps them focused on the image. And really, that’s what the ad folks are looking for anyways! Cheers…
I think Image A is better by far.
The flare in image B becomes the focal point and obscures everything behind it. So much so that you can’t even tell that the runner is a beautiful healthy young woman.
Image B just looks like a bad shot.