
I was just recently commissioned for a campaign and shot about 1000 images to capture final image for this well known sports company. In the end, it came down to the two images above. As is usually the case, the final image is tough to choose, with lots of factors under consideration, lots of stakeholders picking their favorite. There was much debate.
I’ve posted stuff like this before and was really excited by the resulting discussion, so I figured I’d throw it out there again… WHICH IS BETTER, A or B?
Vote in the comments. Love to know ‘why’ if you care to explain your thoughts. 600 px wide versions of each image after the jump…hit [‘continue reading’ below]. After you all weigh in, I’ll tell you which one was used and why.
This is PHOTO A, below.

THIS is PHOTO B, below.











Has to be A….. I love the lens flare arches centre bottom, also a lot more info makes it more interesting;
“A” by a long shot. You can see your main subject and has enough flare effect to set the mood. B – is over done.
I love B. The Flare is great. B is much stronger for me. The Flare is warm , has more emotion, more energy and seems to push the runner forward. Dynamic. A is a great, clean picture, B has character.
If a bit more was provided about the clients requirement, it might be a little easier to choose a preference. A is a great shot as far as images go. But with everything going on in the pic, whats the focus? In B, the flare is very creative, but do I look at the car, or the runner? Hmm, the flare does give white space where logo and/text could be inserted to emphasize the point. I’d go with B assuming this was for an ad.
as a creative director I like A
as a photographer I like B