As we come into the New Year, it’s often a time of reflection and looking forward. Thinking about the things we want to change and recommit to goals.
Whether you have big audacious goals or just want to do something seemingly small, these things take a huge amount of courage and creativity.
Which leads us to today’s episode with Beth Comstock. Beth Comstock’s mission is to understand what’s next, navigate change and help others do the same. By cultivating a habit of seeking out new ideas, people and places, she built a career path from storyteller to chief marketer to corporate Vice Chair.
Beth spent nearly three decades at GE until December 2017. As Vice Chair of Business Innovation and previously Chief Marketing Officer, she led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value. As President of Integrated Media at NBC Universal, Beth oversaw TV ad revenue and new digital efforts, including the early development of hulu.com.
Beth came to studio not too long ago to teach a class at CreativeLive on this exact topic, and I wanted to share a few of my favorite lessons that helps us:
- Become a changemaker by leading with imagination.
- Gain the courage to develop and defend new creative ideas.
- Unearth new ideas but apply strategy to bring them to fruition.
- Make room for discovery and how to apply storytelling concepts to make your vision into reality.
Remember, the world will never be slower than it is right now. So it’s never a better time to ignite your ideas into reality.
Enjoy!
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This podcast is brought to you by CreativeLive. CreativeLive is the world’s largest hub for online creative education in photo/video, art/design, music/audio, craft/maker, money/life and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts — Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.
