Photography Vs. The Photography Industry

The photography industry is really focused on the ‘industry’ part and not so much on the ‘photography’ part. This is the greatest moment in the history of photography if your dream is to distribute as much photography as possible to as many people as possible, or if your goal is to make it as easy as possible to become seen as a photographer. There’s never been a time like this before.

So if your focus is on photography, it’s great. If your focus is on the industry part and the royalties, the lawyers, the magazine features and the print campaigns, it’s horrible. The shift that is happening right now is that the people who insist on keeping the world as it was are going to get more and more frustrated until they lose their jobs. People who want to invent a whole new set of rules, a new paradigm, can’t believe their good fortune and how lucky they are that the people in the industry aren’t noticing an opportunity… [click the ‘continue reading’ link below…] —

The above is an excerpt from an interview that information-age guru, Seth Godin, gave about the music industry, only I’ve hacked it. (Seth don’t sue me.) For purposes of illustration, I’ve simply replaced each occurrence of the word ‘music’ from his statement with the word ‘photography’, along with a couple contextual tweaks.

I’m guessing there’s no lack of opinions on the results of my edit, but I could be wrong…