Chase Jarvis Chase Jarvis
  • Photos
  • Projects
  • About
  • Blog
  • Book
Chase Jarvis Chase Jarvis
  • Photos
  • Projects
  • About
  • Blog
  • Book

Think You Don’t Need to Focus? Think Again.

—

reads

  • Total: 787
  • Facebook580
  • Twitter198
  • Pinterest6
  • Buffer3

Been tons of chatter online about the Lytro camera the last few weeks. In case you’ve been living under a rock or too busy to notice, then you’ll be happy to know that the new Lytro camera allows you to select focus AFTER you shoot the photograph. AMAZING technology developed at Stanford by Ren Ng. Just like you can change the white balance after capture when shooting RAW, well now you can put those striking blue eyes of your model in focus later.

Consider that with the technology of a camera like the RED Epic – shooting a 5,000 pixel wide image at 96 frames per second. You can aim that sucker at a scene and shoot 1000 14 megapixel still images in 10 seconds. No more need to catch ‘the decisive moment’!

Combine these two technologies? Whew! Now you’ve really got something.

Unless… your pictures have no focus. If you think that you’re photos are going to be better in the future because you don’t have to pick the moment or focus on your subject, you’re entirely wrong. These technologies are truly amazing, revolutionary and will continue to change the face of photography as we know it.

But mark my words, if you’re goal is to get your work to stand out from the crowd (as good art does), then you’ll need to focus all the more.

Focus on subject.
Focus on content.
Focus on meaning.
Focus on artistic vision…

…because these are all the tools that computers can’t help you with and these are the only ways from here on out that you’re going to be able to make a mark.

Focus on that.

[and don’t hate it, celebrate it, cause it’s all you’ve got.]

Check out these creative classes I've curated + built that relate to this post:

Fundamentals of DSLR Filmmaking
with Victor Ha
Fundamentals of Photography
with John Greengo
How to Choose Your First DSLR
with John Greengo

Related Posts

10 Things Every Creative Person (That’s YOU) Must Learn
051026_ChaseJarvis_einstein_writing_vlrgwidec
Writing Makes Photographers More Creative — 5 Easy Tips
Daniel Pink: The Power of Regret
Chris Hutchins of Chase Jarvis LIVE
Chris Hutchins: All the Hacks to Maximize Your Life
Chris Burkard on Chase Jarvis LIVE
The Wayward Path of Photographer Chris Burkard
Make Your Message Heard with Victoria Wellman

64 replies on:
Think You Don’t Need to Focus? Think Again.

Comments navigation

Previous
  1. red chilli photography says:
    November 26, 2011 at 2:11 am

    I’ve been watching Lytro camera’s for sometime and as soon as they come to the uk I’ll be getting my hands on one. I agreed with your points about the photographers job is to “focus” but a very interesting technology that has potential.

  2. Nathan Padilla Bowen says:
    November 21, 2011 at 9:29 pm

    Sorry folks, but if you read the technical papers, and understand the physics, light field technology can never be even remotely as good as a single sensor, and it will never, ever be as good, by a huge order of magnitude. It will always be a gimmick for consumer toys and useful for some specific technical applications. It’s cool, I don’t disagree, but the technology, by physical definition, requires a massive degradation of the total available image quality.

    It’s all black light and fluorescent paint. The novelty will pass.

  3. Karl says:
    November 16, 2011 at 11:40 pm

    An amazing innovation to photography, but it only rids us of one of the challenges in photography: Focusing. When technology innovate itself to take different perspectives of a certain image from one angle, I’m just gonna say “Shut up and take my money!”

Comments navigation

Previous

Comments are closed.

BUY NEVER PLAY IT SAFE NOW!

Get weekly, curated access to the best of everything I do.

Popular Posts

20251505_CJLIVE_TheNow_Micro_Thumb_16x9_v2.5This moment is everything. Here’s how to stop missing it.
20251505_CJLIVE_Attention_Micro_Thumb_16x9_v2.5Your Attention Is Being Stolen. Here’s How to Get It Back.
20250204_CJLIVE_AmieMcNee_Thumb_16x9_v2.5Stop Waiting for Permission to Create—Here’s How to Start
The show's logo is displayed on the left side, with "THE CHASE JARVIS LIVE" in bold black text inside yellow rectangles, stacked vertically. The right side of the image features a robotic figure, resembling a humanoid robot, meticulously working on a canvas. The robot is painting or drawing a grayscale portrait of a human-like figure. The robot's detailed mechanical components are visible, and the scene evokes themes of artificial intelligence, creativity, and technology. The background is minimal, allowing focus on the robot and its artwork. The composition suggests an exploration of AI's role in creative processes.Is AI the End of Creativity or Just the Beginning?
A promotional graphic for The Chase Jarvis Live Show featuring Melissa Urban. The image includes a smiling portrait of Melissa Urban on a black background with bold white text that reads: 'Creativity thrives on nourishment.' The show's logo is positioned in the top-right corner with a yellow outline.How Food Choices Impact Creativity & Mental Clarity
a close-up of a bearded man with short, graying hair wearing a light blue button-up shirt. The text beside him reads "Mastering the 3 Types of Conversation" in bold white and yellow letters. In the top right corner, the show’s logo, "The Chase Jarvis Live Show," is displayed in yellow and black. The background is black, making the text and the individual stand out prominently.The #1 Mistake That Ruins Most Conversations
A smiling man in a blue shirt, positioned against a black background with bold white text on the right that reads "STOP WASTING TIME." In the upper right corner, a yellow box contains the logo "The Chase Jarvis LIVE Show." The image has a bright yellow border.The Dark Side of Productivity Myths Exposed
20241001_CJLIVE_BehindTheHuman_Syndicate_Blog_16x9Why Comfort Zones Are Overrated
Illustration of a sheep breaking away from the herd, running in the opposite direction across a green field under a blue sky with clouds. The text 'The Chase Jarvis Live Show' is displayed in bold yellow and black on the left side.6 Unexpected Ways to Break Free from the Herd
A shattered red clock with broken glass pieces flying outward, symbolizing the concept of breaking free from traditional time management constraints. The image is paired with the bold yellow text: 'The Chase Jarvis LIVE Show' with the word 'Show' crossed out, suggesting a redefinition of the format.Time Management Is Dead—Here’s What Actually Works

Daily Creative Projects

© 2024 Chase Jarvis. All rights reserved.

My New Book Is Here!

This book is a powerful compass for embracing risk and creativity in all aspects of life. Chase shows us how to step out of our comfort zones and become who we were meant to be.

SOPHIA AMORUSO
Serial Entreprenuer
NYT Best Selling Author of Girlboss

BUY NOW!

My New Book Is Here!

This book is a powerful compass for embracing risk and creativity in all aspects of life. Chase shows us how to step out of our comfort zones and become who we were meant to be.

SOPHIA AMORUSO
Serial Entreprenuer
NYT Best Selling Author of Girlboss

BUY NOW!