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Video In Print Magazine. Innovative or Desperate?

It was just reported today at TheNextWeb.com that CBS will insert the world’s first paper-thin interactive video screen into copies of the September 18th issue of Time Inc.’s Entertainment Weekly:

“The screens will be around the size of a mobile phone display and have rechargeable batteries. When readers open the magazine to the ad pages, it will activate a chip used to store the video (similar to a singing greeting card), they will then see a small screen flicker on and start to load a video. By pressing one of five different buttons, readers can watch a video montage from a number of different CBS TV shows. Each chip can hold up to 40 minutes of video.”

While I’m usually a sucker for innovation, but am I the only one thinking this is looking pretty damned desperate? Folks like APE will surely agree. You?

—
(thx gary allard.)

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50 replies on:
Video In Print Magazine. Innovative or Desperate?

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  1. Logiciel Transport says:
    June 12, 2013 at 6:21 pm

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    June 8, 2013 at 11:39 am

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  4. Jaime Bumpass says:
    May 27, 2013 at 3:52 pm

    David, you never receive copies in the previous letters. As the letters go forward that quantity may very well be in the hundreds. But if there’s a particular letter send us an email and maybe we can figure something out.

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