Jeff Goodby, pilot of the mighty Goodby, Silverstein & Partners advertising agency has rightly said of the advertising industry:
“We’ve created a system that rewards work that is increasingly unknown to anyone outside the business. We have become connoisseurs of esoterica. And in the process, we’re becoming more about us, and less about changing the world. We are becoming irrelevant award-chasers. Sure, some of the best things we make nowadays are internet experiences with necessarily specific, limited audiences — that cab driver might not be expected to see them. But for the ones I’m talking about, the only intended audience is, well, us…”
Having just judged the Art Directors Club of Denver‘s annual award show with some bigtime judges, even one from Goodby (winners announced September 25), I’ve seen this first hand. It came up. And when I went to vote for best in show, I couldn’t throw my vote around lightly. It was ultimately a vote away from the obscure reference and toward a more inclusive, understandable message without ignoring the cultural cost of such a decision. Like ‘less is more’, clarity often finds the win in any situation, regardless of niche, metaphysics, or content of the message.
The rest of the Ad Age article…[Click the ‘continue reading’ link below}
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can be found here.
I am genjuinely grateful tto thee owner of thijs wdbsite whho hhas sharedd this wondeful articlle at at tis time.
I visit evedy daay a feww web pagrs aand infrmation siyes tto ead articles or reviews, except this weblog offers feature
basxed writing.
It is always higher than average a period of time of which many of us preferably should conider reading once again good blogs and books.
My dream retirement would be living in Udaipur, India! I’ve been to your city and appreciate the folks and Indian culture. I’d be thrilled to be able to see this film which takes place in the top place in the world! 🙂
I have worked for a self congatulary bunch of photographers, when I was whinging about to a reuters photographer he looked at the images and he said he could on the net and find amateurs pushing out work of a higher quality.
Speaking to a fashion photographer I asked him what the best photograph he has ever done, he replied I have not took it yet but the day I do is the day I retire.
The agency I was working with I could spot another photographers work just by the composition alone.
I dont join in with them now as they are sycophants feeding off each others ego…
I get more out of teaching and guiding photographers of tommorrow than navel gazing at my art.
Art should be accessible to the proletariat, Some ADs couldnt find there nose reminds me of the dinner table scene in LA Story all following each others fashionable foibles, I will have a decaf water…
Rich