If you saw the recent news about Figma acquiring Weavy (renamed Figma Weave) and thought, “OK but WTF is Weavy?” you’re not alone! It’s a relatively new, but incredible app.
Weavy is a node-based platform engineered for creative teams and enterprises. Think of it less as a single AI model and more as a central hub or workbench that connects various AI models and editing tools into one unified workflow. Instead of jumping between Nano Banana for concepts, Photoshop for edits, and Runway for video clips, Weavy aims to bring the entire generative pipeline under one roof. Its core purpose is to enable the creation of “AI-first” design systems—repeatable, controllable processes that allow for the production of on-brand assets at scale.
Adopting a platform like Weavy requires a mental shift from linear prompting to visual programming. It’s a more advanced approach, but the payoff is an unprecedented level of control and efficiency.
From Prompting to Programming with Nodes
The biggest difference between a basic AI tool and a platform like Weavy is the node-based interface. A standard AI generator is a black box: you put a text prompt in one end and get an image out the other. A node-based system, by contrast, visualizes the entire process as a flowchart.
Each step is a “node” that performs a specific task:
- Load Model: Choose the foundational model (e.g., a Stable Diffusion variant).
- Encode Prompt: Convert your positive and negative text prompts into data the model can understand.
- Apply ControlNet: Add a node to guide the generation based on an input image’s composition or depth map.
- Denoise Latent: This is the core generation step, where the image is created.
- Upscale Image: Run the output through an upscaler to increase resolution.
- Color Grade: Apply a final color adjustment to match a specific look.
You connect these nodes to build a custom pipeline. This gives you granular control over every stage of the process. You can branch your workflow, test different models simultaneously, and adjust any part of the process at any time. It turns the act of creation from a guess-and-check game into a deliberate, repeatable engineering exercise, the goal of any professional creative production, especially the power of the prompt concatenator.
Each node can use a different AI model including all the popular ones: Nano Banana, Kling, SDXL, OpenAI/ChatGPT, Google Imagen, WAN, Reve, Higgsfield, etc.
Connect them together and you can do amazing things like clone the style of one image and apply it to any number of other images.
Key Features For Creative Teams
For an agency or in-house brand team, Weavy’s features are designed to solve the biggest headaches of using AI in a commercial environment.
- The Unified Canvas: Weavy provides a visual workspace that integrates multiple AI models directly with essential editing tools like layers, masks, and brushes. This means you can generate an element, mask it, generate another element for the background, and blend them together without ever leaving the application. It collapses a multi-program workflow into a single, cohesive interface.
- Brand-Specific “Design Apps”: This is arguably the platform’s most powerful feature for teams. A technical artist or creative director can build a complex and finely tuned node graph that perfectly captures a client’s specific aesthetic. They can then encapsulate that entire workflow into a simplified “Design App” with only a few user-facing controls, like “Product Name” or “Hero Image.” This app can be shared with the broader team—social media managers, marketers, etc.—allowing them to generate perfectly on-brand assets without needing to understand the complex AI pipeline powering it.
- Enterprise-Grade Security & IP Indemnity: This is the bottom line for any serious commercial work. Weavy is built for the enterprise, offering the security, asset traceability, and, crucially, IP indemnity that large organizations require. This legal shield, which protects a company from copyright claims related to AI-generated content, is a critical differentiator that addresses the primary risk of adopting generative AI for client work.
Simple style transfer workflow in Weavy
Weavy vs. The Alternatives
Weavy exists in a category of advanced tools, and it’s important to understand where it fits. Its primary competitors aren’t simple image generators, but other node-based platforms.
- ComfyUI: It’s a bit of apples and oranges here – ComfyUI is a front end for a single model (Stable Diffusion). They’re both node-based, but Weavy and ComfyUI are inherently different aside from that.
- InvokeAI: Another open-source option, InvokeAI strikes a balance between power and usability. It offers a more artist-friendly “Unified Canvas” that feels closer to Photoshop, while still providing a node editor for advanced users. It is an excellent middle ground for the digital artist or illustrator who wants more control than a web UI offers but isn’t ready for the stark technical complexity of ComfyUI.
- Freepik (with Spaces): This is a direct competitor, but with a different angle. Freepik has evolved from a stock asset library into a full creative suite. Their “Spaces” feature is also a node-based, collaborative canvas for teams, and they offer enterprise-grade features like legal indemnity. The key difference is its deep integration with Freepik’s massive stock content library. The workflow is geared toward teams (marketers, designers) who want to combine AI generation with their existing stock asset pipeline, all in one place.
- Leonardo: Apples and oranges- Leonardo is more like an easy-mode Midjourney than Weavy. Pros can certainly get some good results from Leonardo, but it’s aimed at more of an amateur or hobbyist audience (as evidenced by Canva’s acquisition of Leonardo). More on Leonardo vs Weavy here.
- Flora: This is another node-based, collaborative “infinite canvas” that unifies multiple AI models (like Flux Pro and Runway). Flora is heavily focused on real-time team collaboration and non-linear, experimental workflows. While powerful, some users find it leans more toward R&D and ideation rather than heavy production. It (much like Weavy) prioritizes an accessible, simplified interface, which may abstract or hide the granular, technical parameters that power users of tools like ComfyUI would expect. More on Flora vs Weavy here.
Is Weavy right for you?
My honest opinion: Weavy is one of the most transformational tools I’ve used in years – arguably since Photoshop. It’s unlocked creative gears that I didn’t know existed, and helped me experiment at a pace I’ve never experienced before.
With that being said, Weavy is not a tool for casual hobbyists. It’s not as dense as ComfyUI, but it is a professional-grade orchestration hub designed for creative pros that are serious about integrating AI into their core production pipelines. Committing to a tool like this is a strategic career decision, much like choosing which professional projects to accept.
There’s a little bit of a learning curve and it’s best suited for people who are naturally systems thinkers. So the interface won’t be for everyone. But for those who want to jump in, it opens up a TON of possibilities for iteration and experimentation.
The bottom line is this: if you’re a solo artist who loves to tinker and wants maximum control at zero cost, ComfyUI or InvokeAI are your best bet. But if you work in an agency, a design studio, or an in-house brand team, and your primary challenges are brand consistency, team collaboration, and mitigating legal risk, Weavy is engineered to solve exactly those problems. It represents the next major step in creative AI- moving from simply making images to designing the machines that make the images.
