It was just reported today at TheNextWeb.com that CBS will insert the world’s first paper-thin interactive video screen into copies of the September 18th issue of Time Inc.’s Entertainment Weekly:
“The screens will be around the size of a mobile phone display and have rechargeable batteries. When readers open the magazine to the ad pages, it will activate a chip used to store the video (similar to a singing greeting card), they will then see a small screen flicker on and start to load a video. By pressing one of five different buttons, readers can watch a video montage from a number of different CBS TV shows. Each chip can hold up to 40 minutes of video.”
While I’m usually a sucker for innovation, but am I the only one thinking this is looking pretty damned desperate? Folks like APE will surely agree. You?
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(thx gary allard.)
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I say innovation, at least the technological part. The execution on the other hand may be up for debate. Even riskier when you talk about cost to produce something like this. I would like to see this myself, wonder if it's as cool as describe or whether it'll be a let down.
I read back a couple of years ago about this kind of technology being developed and started thinking of possible uses. Especially if it can be reused. Much like an e-reader, imagine having a thin sheet of paper that you can download content. Maybe the future of newspapers & magazines. Pay a subscription, plug into the internet or wifi and you've got the morning paper that you can hold while enjoying your coffee. No paper waste. Newspapers need to evolve, and quickly to survive, this might be something they should look into.
Yes, we've got the iPhone, and I love mine, but I'd love to have something lightweight, portable and large enough without having to zoom into to read.
It'll be interesting to see how this kind of technology continues to develop and how it's application is executed. The first to do it well, and provide something the consumer wants, will make a lot of money (ex. iPod – not the first mp3 player, first to do it right and provide a great user experience).
This seems a little weak to me, but hopefully in time this will lead the way for cool new technological developments. Minority Report anyone?
-Anthony
http://www.anthonygrimes.com
I have to agree this has surpassed innovation and has made a bee line for desperation. seems kinda like a bad ad jingle to me!
IDK it seems to much for too little… If I wanted to watch clips from CBS i'd hulu or cbs.com…
On the other hand, this could pioneer cheap video display technology. It reminds me of the 3rd Star Wars when they are in coruscant.