Chase Jarvis Chase Jarvis
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Chase Jarvis Chase Jarvis
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Chase Jarvis SHORTS: Ground Control

Creating a strong emotional connection with the viewer is without a doubt the most important criterion in a successful image. Nothing will ever supplant that. Beyond that, however, there’s a whole bunch of second tier, more “mechanical” techniques that we creatives can cook up to elevate our images and create visual interest.

One such technique is compositional in nature: creating cool angles and unique perspectives. It’s what makes P.O.V. shots cool, it’s the mojo in those classic 360 degree shots from The Matrix and the super-cool car commercials, and it’s what make those slick overhead shots on Monday Night Football all really sing.

In the 2:41 of this Chase Jarvis SHORTS video, I illustrate the what, where, how and why for a contraption that we built in-house that’s helped me make some of my most-asked-about…[click the ‘continue reading’ link below]—
…(how’n the hell did you do that?) images from The Blakes music video, from Laura’s Story video, and from images created for Apple, Brooks running shoes, Hasselblad Masters and others. I’ve used all sorts of lighting AND Nikons, Hasselblads, RED motion cameras, even the Phantom HD motion camera in conjunction with this contraption.

A quick spin thru the portfolio section of my site will reveal that I’ve got a good bit of use from this sucker. We call it “Ground Control”. Watch the vid and you’ll know why.
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64 replies on:
Chase Jarvis SHORTS: Ground Control

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  1. Neil says:
    February 7, 2013 at 11:22 am

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  2. This Web site says:
    February 5, 2013 at 3:49 pm

    What’s up, this weekend is nice designed for me, for the reason that this point in time i am reading this great informative paragraph here at my house.

  3. Bruce Formella says:
    January 29, 2013 at 11:12 am

    We’re the UNITED KINGDOM primarily based corporation specialising inside sale built of e-cigarettes (electronic smoke, e-cig) and components for them. We just inventory higher high quality brand name goods. Paypal 24h shipping and delivery 07944745588.

  4. Jacob Riddle says:
    July 1, 2010 at 9:50 pm

    Chase do you think this would hold up to someone falling onto it. You said it would hold several people so I would think so. Just do not want to dive into something like this just for it to break when I drop someone on it.

  5. Vincenzo Pistritto says:
    November 18, 2009 at 5:33 pm

    I want one! Put it in your carry on next time you come to toronto. It was great to see you by the way, everyone out here really appreciated it man!

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