In case you’re still more worried about your business cards and your website than your photography, Leila Courey, Art Buyer at Leo Burnett will set you straight:
I don’t mind if photographers want to bling out their promos for extra attention as long as the quality of the work goes along with it. What I don’t dig, is photographers spending what looks like a ton of money on business cards, expensive promos or portfolios meanwhile they really need to spend more time crafting their work.
When an artist is more established, or has been off the radar for a while, I can understand wanting to brand/re brand themselves to let it be known that they’re still available for assignment but even still, this won’t sway me. It’s all about the work.
Now that we’re clear on that, get out from behind the computer and go shoot something. [click the ‘continue reading’ link below]—
[Via the awesome Heather Morton Art Buyer. Collage above was a rebranding study by Michael Clinard.
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I take your point and could not agree more. However for the photographer who is at the point where they really do need a business card, as a designer I have to stand up and say ‘paper in hand’ matters.
From this perspective I think it is worthwhile to look at the same approach, managing your time and keeping your objectives in perspective, but dedicating some time and effort, or resources, into a brand. Whatever that may be. A simple card with your name, website, and contact info is all you need. And the wonderful thing about this thing we do, now I am a photographer, is our individual and unique style.
Your card does not need to be anything fancy. I am in the process of revamping my entire universe (it seems) but this is what (me) the designer tells (me) the photographer:
“Put your name and website in a font you like. Maybe two. Add a simple element like subtle color, graphic or texture to add interest.
No images on the front of your card. Keep it simple and clean and if you want images on your card, pick several, put them on the back, and print them through Moo.com”
For me everything is about the website, so the card is simply one more tool to get that info into people’s hands. If you ant to know what I charge, what I create, where I come from, and how to reach me you go to my site. My card will is one of many tools I use to get people to my site. SEO and WOM being two others.
Hmmm,amazing remarks,well directed.How i wish folks frm my region,West Africa could read this posts.The truth is we give more than needed attention to the container rather then content all in d name of packaging,misplaced piority.Have been having issues on how best my business card should appear for a very long time,till now not been able to come to conclusion,but now i’m relief.Thanks guys!More of this…